Iheanyi Chris Enyinda

Iheanyi Chris Enyinda

Professor
Ext: 6264

Chris I. Enyinda is a Professor of Marketing and Operations Management, College of Business Administration at Ajman University. Chris holds a Ph.D. in Applied Economics and Marketing/Price Analysis from the University of Tennessee, Knoxville, USA. Chris holds a second Ph.D. in Logistics/Operations and Supply Chain Management from North Dakota State University, Fargo, USA. He was a former Professor and the founding Chair of Marketing and International Business, School of Business Administration, Canadian University Dubai. He was a former Professor of Management and Marketing and the Coordinator of Logistics/Supply Chain Management and International Business Programs (MBA and undergraduate levels) at Alabama A & M University (AAMU), USA for almost 30 years. He was the President of the Faculty Senate and a member of the Board of Trustees at AAMU for two years. He served six years as the President of the International Academy of African Business and Development. His publications have appeared in the following international journals. International Journal of Pharmaceutical and Healthcare Marketing; Operations and Supply Chain Management: An International Journal; Thunderbird International Business Review; International Journal of Social Entrepreneurship and Innovation; The International Journal of Finance and Banking; Journal of Food Products Marketing; Journal of Global Business Issues; Journal of Management Policy and Practice; Journal of Marketing Development and Competitiveness; International Journal of Business, Marketing, and Decision Science; International Journal of Business and Economic Perspective; The Journal of Business and Accounting; Journal of African Business; Global Review of Business and Economic Research; The International Journal of Business & Economics Research; Journal of Business and Behavioral Sciences; Journal of Sustainable Development in Africa; International Journal of Business and Public Administration; and Journal of Industrial, Business & Economic Research. He also published scores of papers in peer-reviewed proceedings. He has received many outstanding and/or best paper awards. His research areas include social media marketing, consumer behavior, marketing strategy, marketing/supply chain management interface, operations/supply chain management, project management, international business, and supply chain economics/finance. The coverage of his consulting includes marketing and sales, social media marketing, operations/supply chain management, project management, knowledge management, quality management/lean management, supply management and purchasing, and logistics and transportation management.

Education
  • PhD in Logistics/Operations and Supply Chain Management, North Dakota State University, Fargo, USA, 2008
  • PhD in Applied Economics and Marketing/Price Analysis, The University of Tennessee, Knoxville, USA, 1995
  • MBA in Marketing, Alabama A & M University, USA, 1999
  • MS in Economics and Management, Alabama A & M University, USA, 1983
  • BS in Agribusiness Management, Alabama A & M University, USA, 1981
Experience
  • Professor of Marketing and Operations Management, Dept. of Marketing, Ajman University, UAE, August 2018-Present
  • Professor of Marketing/Operations & Supply Chain Management and International Business, Department of Marketing and International Business, Canadian University Dubai, UAE, 2012-2018
  • Professor and Founding Chair, Department of Marketing and International Business, Canadian University Dubai, UAE, 2012-2015
  • Professor of Management/Marketing and Logistics/Supply Chain Management, Department of Management and Marketing, Alabama A & M University, USA, 2002-2012
  • Professor and Coordinator, Logistics/Supply Chain Management, Department of Management and Marketing, Alabama A & M University, USA, 2005-2010
  • President, Faculty Senate, Alabama A & M University, USA, 2010-2012
  • Member, Board of Trustees, Alabama A & M University, USA, 2010-2012
  • Associate Professor of Management/Marketing and Logistics/Supply Chain Management, Department of Management and Marketing, Alabama A & M University, USA, 1998-2002
  • Assistant Professor of Management and Marketing, Alabama A & M University, USA, 1993-1998
  • Lecturer of Business Administration, Department of Business Administration, Alabama A & M University, USA, 1983-1993
  • Member, Board of Directors, International Academy of African Business and Development, USA, 2014 - Present
  • President, International Academy of African Business and Development, USA, 2007 - 2013
  • Vice President, International Academy of African Business and Development, USA, 2004-2007
  • Editorial Board member, International Journal of Islamic Marketing and Branding, Amman, Jordan, 2014-Present
  • Visiting Professor, University of Port Harcourt Business School, Nigeria, April-August, 2018
  • Visiting Professorial Fellow, Department of Logistics and Supply Chain Management, Nigerian Defense Academy, African premier military university, Kaduna, Nigeria, 2016-2018
  • Visiting Professor of Logistics/Supply Chain Management,School of Business, Ghana Institute of Management and Public Administration, Accra, Ghana January 5-23, 2009
  • Visiting Professor of Logistics/Supply Chain Management, Upper Great Plains Transportation Institute & Department of Transportation and Logistics, North Dakota State University, Fargo, ND, August 23-24, 2005.
  • Guest Speaker: “Imperatives of Integrating Environmental Sustainability and Project Management in Nigeria.” Project Management Institute, Port Harcourt Branch, Nigeria, May 26, 2018.
  • Guest Speaker: “Need for Environmental Sustainability in Nigeria: Issues, Challenges, and Implications.” My Environment My Wealth Conference, Port Harcourt, Rivers State, Nigeria, May 9, 2018.
  • Guest Speaker: “Halal Agribusiness (Sharia Compliant) Logistics & Supply Chain Management.” Meet the Farmers-Agribusiness Firms Conference at Waldorf Astoria, Palm Jumeriah, Dubai, November 21-22, 2017
  • Keynote Speaker: “Human Resources and Social Media Imperatives.” Filipino Human Resources Association of UAE, Canadian University of Dubai, May 26, 2017
  • Guest Speaker: "The Imperatives of Interdisciplinary Research." International Conference on Business, Education, Engineering and Sciences, Dubai, UAE, 25 November 2016.
Teaching Area
  • Marketing: Marketing Management; Strategic Marketing; International Marketing
  • Management: Operations Management; Total Quality Management; Purchasing and Materials Management
Research
  • Consumer Behavior; Social Media Marketing; Marketing Strategy; Pharmaceutical and Healthcare Marketing
  • Islamic Marketing; Halal Products; Halal Logistics/Operations and Supply Chain Management
  • Logistics/Operations and Supply Chain Management; Transportation Management; Purchasing and Supply Management; Project Management
  • International Business Operations
Publications
  • Enyinda, C. I., Ogbuehi, O. A., and Mbah, H. C. (2018). “Pharmaceutical relationship marketing and the social media impact. International Journal of Pharmaceutical and Healthcare Marketing, Vol. 12, Issue 2, pp. 198-230. https://doi.org/10.1108/IJPHM-02-2017-0007.
  • Enyinda, C. I. (2018). “Modeling Enterprise Risk management in Operations and Supply Chain: A Pharmaceutical Firm Context.” Operations and Supply Chain Management: An International Journal, Vol. 11 No. 1, pp. 1 – 12. ISSN 1979-3561; EISSN 2759-9363.
  • Enyinda, C. I. and Mbah, C. H. (2017). “Quantifying Sources of Risk in Global Food Operations and Supply Chain.” Thunderbird International Business Review, Vol. 59, Issue 6, pp. 653-661.
  • Enyinda, C. I. (2017). Quantitative Risk Analysis for International Project Management and Programs in an Emerging Economy. R. Benlamri, M. Sparer (eds.), Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy, Springer Business and Economics, DOI 10.1007/978-3-319-43434-6_69. Springer International Publishing Switzerland 2017
  • KHaitbaeva, S., Enyinda, C. I., Al-Subaiey, A. A (2015). “An Empirical Analysis of Attributes Influencing Bank Selection Choices by Customers in the UAE: The Dubai Context.” Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology (GJETeMCP) - An Online International Research Journal (ISSN: 2311-3170) 2015 Vol: 1 Issue 1.
  • Enyinda, C. I. and Hamouri, S. (2014). “Determinants of Customer Relationship Marketing Success in Islamic Banks.” International Journal of Social Entrepreneurship and Innovation, Vol. 3, Issue 3, pp. 163-176.
  • Enyinda, C. I. (June 2014) “Evaluation of Relationship Marketing in Islamic Banks in the UAE: Empirical Evidence Based on Sensitivity Analysis Algorithm.” The International Journal of Finance and Banking, Vol. 1, No. 02, pp. 01-12.
  • Enyinda, C. I., Gebremikael, F., and Ogbuehi, A. O. (2014) “An Analytical Model for Healthcare Supply Chain Risk Management.” African Journal of Business and Economic Research, Vol. 9, Issue 1, pp. 13-27.
  • Enyinda, C. I., Ogbuehi, A. O. and Udo, G. (December 2011). “A Decision Support Model for Contractor Selection in a Government Procurement Supply Chain: Evidence from an Emerging Market.” Journal of Management Policy and Practice, Vol. 12, No. 7, pp. 9-17.
  • Enyinda, C. I. Briggs, C., Obuah, E. and Mbah, C. H. (December 2011). “Petroleum Supply Chain Risk Analysis in a Multinational Oil Firm in Nigeria.” Journal of Marketing Development and Competitiveness, Vol. 5, No. 7, pp. 37-44.
  • Enyinda, C.I., Dunu, E., & Bell-Hayes, J. (Fall 2010) “A Model for Quantifying Strategic Supplier Selection: Evidence from a Generic Pharmaceutical Firm Supply Chain.” International Journal of Business, Marketing, and Decision Science, Vol. 3, No. 2, pp. 25-39.
  • Enyinda, C. I. and Gebremikael, F. (2010). “Mult-Attribute Global Supply Chain Outsourcing Risk Management: A Sensitivity Analysis Approach.” International Journal of Business and Economic Perspective, Vol. 5, No. 2, pp. 16-35.
  • Enyinda, C. I., Mbah, C. H., and Ogbuehi, A. (January/February 2010). An Empirical Analysis of Risk Mitigation in the Pharmaceutical Industry Supply Chain: A Developing Country Perspective.” Thunderbird International Business Review, Vol. 52, No. 1, pp. 45-54.
  • Enyinda, C. I., Briggs, C. and Bachkar, K. (2009). “Applying Analytic Hierarchy Process Framework for Assessing Risk in Pharmaceutical Supply Chain Outsourcing.” The Journal of Business and Accounting, Vol. 2, No. 1, pp. 32-41.
  • Enyinda, C. I. and Tolliver, D. (2009). “Taking Counterfeit Drugs out of Pharmaceutical Supply Chain Logistics Network in Nigeria: A Multilayered Mitigation Approach.” Journal of African Business, Vol. 10, Issue 2, 2009, pp. 218 – 234.
  • Enyinda, C. I., Dunu, E., and Andrea Hawkins. (Summer/Fall 2009). “Improving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa through New Partnership for Supply Chain Management.” Journal of Global Business Issues, Vol. 3, Issue 2
  • Enyinda, C. I., Briggs, C. and Hawkins, A. (Fall 2009). “Improving Strategic Risk Management within Pharmaceutical Supply Chain.” International Journal of Business, Marketing, and Decision Sciences, Vol. 2, No. 2, pp. 1-15.
  • Enyinda, C. I., Briggs, C., and Koo, W. (January/June 2009). “The Role of Competitive Intelligence Leverage in Supply Chain Risk Management Strategy.” Global Review of Business and Economic Research, Vol. 5 No.1, pp. 1-19.
  • Mbah, C.H., Ogbuehi, A., and Enyinda, C. I. (2009). “An Investigation of Country-of-Origin Effect on the International Marketing of Star Lager Brand in the Great Lakes States Market Area of the United States.” The International Journal of Business & Economics Research, Vol. 8, No. 8, pp. 45-51.
  • Enyinda, C. I. and Szmerekovsky, J. (2008). “Sense and Respond Supply Chain: A Prescription for Mitigating Vulnerability in the U.S. Pharmaceutical Value Chain." The Journal of Global Business Issues, Vol. 2, issue 2 Summer/Fall, pp. 95-103.
  • Enyinda, C. I. and Szmerekovsky, J. (2008). “Leveraging Lean Supply Chain for Value Chain Management: A Comparative Assessment of Military and Commercial Organizations.” Journal of Business and Behavioral Sciences, Volume 18, Number 1, summer, pp. 165-181.
  • Enyinda, C. I. and Obuah, E. (2007). “The Political Economy of U.S. Global Trade Supply Chain Security Measures: Implications for Trade under African Growth and Opportunity Act.” Journal of Sustainable Development in Africa, Volume 9, No. 1, pp. 117-132.
  • Enyinda, C. I., Williams, M. and Ogburia, S. (2005). “Global Outsourcing of Services under the Threat of New Protectionism: The Next Battleground for Free Trade.” International Journal of Business and Public Administration, Volume 2, Number 1, Spring.
  • Enyinda, C. I. and Elike, E. (2003). “An Econometric Analysis of Variables Associated with Demand for Meat Groups: Results Based On Metropolitan Data.” Journal of Industrial, Business & Economic Research (ISSN: 1118-9487), Vol. 7, No. 2, Jun-Dec.
  • Enyinda, C.I. and Ogbuehi, A. O. (1997). "An Empirical Analysis of Retail Price and Multimedia Advertising Effects on Sales Performance," Journal of Food Products Marketing, Vol. 4(1), pp. 3-16.
  • Enyinda, C. I. (1995). "The Relevance of Retail Industry Scan Data in Applied Demand Analysis", Journal of the Alabama Academy of Science.
Conference Presentation
  • Enyinda, C.I. (2016). “Quantitative Risk Analysis for International Project Management and Programs in an Emerging Economy.” International Conference on Leadership, Innovation, and Entrepreneurship, April 20-22, 2016 at the Atlantis - The Palm, Dubai, U.A.E.
  • Enyinda, C. I. and Mbah, H. C. (2016). “An Empirical Dynamic Sensitivity Analysis Approach for Managing Development Project Operations and Supply Chain Risks.” In Proceedings of International Academy of African Business and Development Annual Conference, May 11-14, 2016, Arusha, Tanzania.
  • Bachkar, K., Enyinda, C. I., and Gebremikae, F. (2014). “Decision Support Model for Managing the Security Risk in the Global Container Supply Chain: A Case Study.” In Proceedings of the 26th Annual CSU-POM Conference held in Sacramento, California, February 28 – March 1, 2014.
  • Enyinda, C. I., Anaza, N. A. and Hamouri, S. (2013). “Model for Risk Management in Food Logistics and Supply Chain.” In Proceedings of the Society for Marketing Advances Annual Conference, Hilton Head, South Carolina, USA, October 29-November 02.
  • Enyinda, C. I. Ogbuehi, A. O. and Hamouri, S. (2013). “Analytic Hierarchy Process and Sensitivity Analysis Approach for Social Media Impact on Pharmaceutical Relationship Marketing Tactics.” In Proceedings of the Decision Sciences Institute 44th Conference, Baltimore, MD, USA, November 16-19.
  • Enyinda, C. I., Gebremikael, F. and Backhar, K. (2013). “Decision Support Model for Managing Disruptive Influences in Global Supply Chain Operations: A Sensitivity Analysis Insight.” In Proceedings of the Decision Sciences Institute 44th Conference, Baltimore, MD, USA, November 16-19.
  • Enyinda, C.I. and Hamouri, S. (2013). “Determinants of Relationship Marketing Success in Islamic Banks: An Analytic Hierarch Process Model.” In Proceedings of the 4th Global Islamic Marketing Conference, Istanbul, Turkey, May 29-30.
  • Enyinda, C. I; Vladica, F. and Backhar, K. (2013). “An Assessment of Fiduciary Risk in Project Management in Nigeria: Implications for Project and Program C-Level Executives.” In Proceedings of the International Academy of African Business and Development 13th Annual International Conference, Accra, Ghana, May 14-18.
  • Enyinda, C. I. Gebremikael, and Ogbuehi, A. O. (2012). “An Empirical Approach to Healthcare Supply Chain Risk Management.” In Proceedings of the Society for Marketing Advances Annual Conference, Orlando, FL, October 30-November 03.
  • Enyinda, C. I., Mbah, C. and Gebremikael, F. (2012). “Improving Supply Chain Intelligence through Social Media Channels: A Sensitivity Analysis of Multi-Criteria Approach. In Proceedings of the Society for Marketing Advances Annual Conference, Orlando, FL, October 30-November 03.
  • Enyinda, C. I. (2012). “Leveraging Social Media for Supply Chain Competitive Intelligence: An Exploratory Study.” In Proceedings of the Decision Sciences Institute 43rd Conference, San Francisco, CA, November 17-20.
  • Enyinda, C. I., Koo, W., Bachkar, K. and Mbah, C. (2012). “Managing Disruption Risks in Nigerian Healthcare Logistics and Supply Chain.” In Proceedings of the International Academy of African Business and Development 13th Annual International Conference, El Jadida, Morocco, May 15-19.
  • Enyinda, C. I. and Griffin, M. D. (2012). “Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective.” In Proceedings of the 2012 Annual Meeting of the Association of Marketing Theory and Practice, Myrtyle, SC.
Memberships, Awards and Honors
  • Society for Marketing Advances; American Association of Marketing; Council of Supply Chain Management Professionals; Decision Sciences Institute, Institute of Supply Management; International Academy of African Business and Development
  • Outstanding Global Research Award for 2016, International Association of Scholars, Editors, and Reviewers, Inc. International Conference on Business, Education, Engineering and Sciences, Dubai, UAE, 25 November 2016.
  • BEST PROFESSOR IN MARKETING & INTERNATIONAL BUSINESS for 2016, The Middle East Education Leadership Awards - Part of World Sustainability Congress, October 5, 2016.
  • Best Research Award for 2015– Canadian University Dubai (CUD) – Presented during 2015 CUD Graduation.
  • College of Business and Public Affairs Outstanding Research Award for 2010 (First Place): Alabama A & M University.
  • Conference Best Academic Paper Award for 2010: Global Supply Chain Management Conference hosted by State University of New York (SUNY), Plattsburgh, NY June 15-17, 2010.
  • Best Paper Award for 2010: Best Paper in Supply Chain Management Track, American Society of Business and Behavioral Science, Las Vegas, Nevada, February 18-20, 2010.
  • Best Paper Award for 2009: Best Paper in Supply Chain Management (International Business Track), International Academy of Business and Public Administration Disciplines, Memphis, TN, October 22-25, 2009.
  • College of Business and Public Affairs - Outstanding Research Award for 2009 (First Place Monetary Award - $2,500.00): Alabama A & M University.
  • Department of Management and Marketing Outstanding Research Award for 2010, College of Business and Public Affairs, Alabama A & M University.
  • College of Business and Public Affairs Outstanding Research Award for 2008 (Second Place Monetary Award, $2,000.00), Alabama A & M University.
  • Best Paper Award for 2009: Best Paper in Supply Chain Management (International Business Track), International Academy of Business and Public Administration Disciplines, Dallas, TX, April 23-25, 2009.
  • Best Paper Award for 2009: Best Paper in Supply Chain Management Track, American Society of Business and Behavioral Science, Las Vegas, Nevada, February 19-21, 2009.
  • Best Paper Award for 2008: Best Paper in Supply Chain Management Track, Global Academy of Business and Economic Research International Conference, Orlando, Florida, September 17-19.
  • Best Research Paper Award for 2005: Best Paper in Logistics and Supply Chain Management Track, American Society of Business and Behavioral Sciences, Las Vegas, Nevada, February.
  • Intra-Campus Research Grant Award ($1,000), Office of Research and Development, 2005.
  • Outstanding Researcher for 2000-2001: Research & Development, Alabama A & M University
  • Best Research Paper Award for 1999: Best Paper in Retailing, Society for Marketing Advances Track.
  • Best Research Paper Award for 1995: Best Paper in Sales Management, Advertising, Public Relations & Sales Promotion, Southern Marketing Association.
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