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Outi Katariina Juusola
- Associate Professor
- Ext: 6823
Dr. Katariina Juusola is an Assistant Professor at Ajman University, Department of Marketing. Dr. Katariina holds a Ph.D. and a M.Sc. in Economics and Business Administration from Finland. Her research focuses on nation branding and on interdisciplinary research on management education and internationalization of higher education and education policy. Dr. Katariina has had her research published in leading international academic journals in the fields of management and marketing, such as Academy of Management Learning & Education, Organization, Journal of Management Inquiry, and International Marketing Review. Her research has also sparked a publication in the Financial Times and has been featured in the press releases of the Academy of Management and in the Times Higher Education, which demonstrates its impact beyond academia. Her research has won prestigious international awards, such as “Outstanding Article of the year 2014 in Academy of Management Learning and Education” and “Best Critical Management Learning and Education Paper by Academy of Management, Critical Management Studies Division in 2016”.
Education
- Doctor of Science in Economics and Business Administration, University of Jyvaskyla, Finland, 2015
- Master of Science in Economics and Business Administration, University of Oulu, Finland, 2011
- Bachelor of Business Administration, Oulu University of Applied Sciences, Finland, 2007
Doctor of Science in Economics and Business Administration, University of Jyvaskyla, Finland, 2015
Master of Science in Economics and Business Administration, University of Oulu, Finland, 2011
Bachelor of Business Administration, Oulu University of Applied Sciences, Finland, 2007
Experience
- Assistant Professor, Department of Marketing, Ajman University, UAE, August 2020-present
- Assistant Professor, Faculty of International Management, Modul University Dubai, 2018-2020
- Assistant Professor, The Faculty of Business and Law, The British University in Dubai, UAE, 2016-2018
- Visiting Faculty, College of Business & Economics, UAE, 2014-2016
Assistant Professor, Department of Marketing, Ajman University, UAE, August 2020-present
Assistant Professor, Faculty of International Management, Modul University Dubai, 2018-2020
Assistant Professor, The Faculty of Business and Law, The British University in Dubai, UAE, 2016-2018
Visiting Faculty, College of Business & Economics, UAE, 2014-2016
Teaching Area
- Marketing
Marketing
Research
- Nation branding
- Business schools and management education
- Internationalization of higher education and education policy
Nation branding
Business schools and management education
Internationalization of higher education and education policy
Publications
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Lahrech, A., Juusola, K. & Al Ansaari, M. (2020) “Toward more rigorous country brand assessments: The Modified Country Brand Strength Index”. International Marketing Review, 37(2): 319-344.
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Juusola, K. & Alajoutsijärvi, K. (2019) “Revisiting Dubai’s business school mania”. Academy of Management Learning & Education, 18(3): 484-492.
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Siltaoja, M., Juusola, K. & Kivijärvi, M. (2019) “ ‘World-class’ fantasies: A neocolonial analysis of international branch campuses”. Organization, 26(1): 75-97.
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Juusola, K. & Rensimer, L. (2018) “Transnational degree program franchising and the challenge of commercial franchisees”. International Journal of Educational Management, 32(2): 257-268.
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Wilkins, S. & Juusola, K. (2018) “The benefits and drawbacks of transnational higher education: myths and realities”. Australian Universities’ Review, 60(2): 68-76.
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Wilkins, S. & Juusola, K. (2018) “Transnational education”. In: J.C. Shin & P. Teixeira (Eds.), Encyclopedia of International Higher Education Systems and Institutions, pp. 1-7.
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Almarri, J., Juusola, K. & Meewella, J. (2016) “Institutional Entrepreneurship and the Embedded Role of Leaders and State: A Historical Case Study of Abu Dhabi”. In: Hamid Etemad, Stefano Denicolai, Birgit Hagen & Antonella Zuchella (Eds.), The Changing Global Economy and its Impact on International Entrepreneurship, pp. 252-274. The McGill International Entrepreneurship series. Edward Elgar Publishing.
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Juusola, K., Kettunen, K. & Alajoutsijärvi, K. (2015) “Accelerating the Americanization of Management Education: Five Responses from Business Schools”. Journal of Management Inquiry, 24(4): 347-369.
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Alajoutsijärvi, K., Juusola, K. & Siltaoja, M. (2015) ”The Legitimacy Paradox of Business Schools: Losing by Gaining?”. Academy of Management Learning & Education, 14(2): 277-291.
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Kettunen, K., Juusola, K. & Alajoutsijärvi, K. (2015) ”What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism”. In: Bradley Bowden & David Lamond (Eds.), Management History: It’s Global Past & Present, pp. 133-156. Information Age Publishing.
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Alajoutsijärvi, K., Juusola, K. & Lamberg, J-A. (2014) ”Institutional Logic of Business Bubbles: Lessons from the Dubai Business School Mania”. Academy of Management Learning & Education, 13(1): 5-25.
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JournalKleber, D. & Juusola, K. , Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity., Journal of Open Innovation: Technology, Market, and Complexity, Vol: 7, pp.206 - , Oct 2021
Lahrech, A., Juusola, K. & Al Ansaari, M. (2020) “Toward more rigorous country brand assessments: The Modified Country Brand Strength Index”. International Marketing Review, 37(2): 319-344.
Juusola, K. & Alajoutsijärvi, K. (2019) “Revisiting Dubai’s business school mania”. Academy of Management Learning & Education, 18(3): 484-492.
Siltaoja, M., Juusola, K. & Kivijärvi, M. (2019) “ ‘World-class’ fantasies: A neocolonial analysis of international branch campuses”. Organization, 26(1): 75-97.
Juusola, K. & Rensimer, L. (2018) “Transnational degree program franchising and the challenge of commercial franchisees”. International Journal of Educational Management, 32(2): 257-268.
Wilkins, S. & Juusola, K. (2018) “The benefits and drawbacks of transnational higher education: myths and realities”. Australian Universities’ Review, 60(2): 68-76.
Wilkins, S. & Juusola, K. (2018) “Transnational education”. In: J.C. Shin & P. Teixeira (Eds.), Encyclopedia of International Higher Education Systems and Institutions, pp. 1-7.
Almarri, J., Juusola, K. & Meewella, J. (2016) “Institutional Entrepreneurship and the Embedded Role of Leaders and State: A Historical Case Study of Abu Dhabi”. In: Hamid Etemad, Stefano Denicolai, Birgit Hagen & Antonella Zuchella (Eds.), The Changing Global Economy and its Impact on International Entrepreneurship, pp. 252-274. The McGill International Entrepreneurship series. Edward Elgar Publishing.
Juusola, K., Kettunen, K. & Alajoutsijärvi, K. (2015) “Accelerating the Americanization of Management Education: Five Responses from Business Schools”. Journal of Management Inquiry, 24(4): 347-369.
Alajoutsijärvi, K., Juusola, K. & Siltaoja, M. (2015) ”The Legitimacy Paradox of Business Schools: Losing by Gaining?”. Academy of Management Learning & Education, 14(2): 277-291.
Kettunen, K., Juusola, K. & Alajoutsijärvi, K. (2015) ”What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism”. In: Bradley Bowden & David Lamond (Eds.), Management History: It’s Global Past & Present, pp. 133-156. Information Age Publishing.
Alajoutsijärvi, K., Juusola, K. & Lamberg, J-A. (2014) ”Institutional Logic of Business Bubbles: Lessons from the Dubai Business School Mania”. Academy of Management Learning & Education, 13(1): 5-25.
Kleber, D. & Juusola, K. , Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity., Journal of Open Innovation: Technology, Market, and Complexity, Vol: 7, pp.206 - , Oct 2021
Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the process of building a competitive identity for nation brands and to suggest the use of open innovation-based approaches, such as value co-creation, as new potential tools for such purposes. This study identifies, discusses, and evaluates two scientific models, the PERFA Framework and the Four Actions Framework, which were originally developed to increase value propositions in organizations, and applies them as suitable tools for nation branding in building a competitive identity. The authors argue that applying open innovation-based value co-creation frameworks will create a solid basis for competitive nation branding, as the method engages multiple stakeholders.
About the journal
Conference Presentation
- Exploring CSR initiatives and stakeholder discourse of international branch campuses: A stakeholder and institutional perspective
Exploring CSR initiatives and stakeholder discourse of international branch campuses: A stakeholder and institutional perspective
Memberships, Awards and Honors
- Best Critical Management Learning & Education Paper 2016 at the Academy of Management conference 2016, Critical Management Studies Division.
- Award for the Best Publisher in 2014. Department of Marketing, Jyvaskyla University School of Business and Economics.
- Outstanding Article of the Year 2014 in Academy of Management Learning & Education.
- Journal of Management History award for the best international paper 2013