Mahmood Mir received his Master’s degree in Marketing from Keele University, Staffordshire, United Kingdom in the year 2016. He acquired his Bachelors degree in Electrical Engineering from Ajman University, United Arab Emirates. He is a member of the reputable Society of Engineers (UAE). Currently, he is working as a Research Assistant in the College of Business Administration of Ajman University. His research areas of interest are Entrepreneurship, Branding, Blue Ocean Strategy, and Internet of things.