Blue Ocean Strategy: Making the Competition Irrelevant in your Business / Profession

In coordination  with  Marketing Department of CBA , Student  Counselling unit  of  AU  arranged  "Blue Ocean Strategy"  workshop  on 17^th September 2019 presented by Dr. Syed Aftab  Ahmed.  The workshop objective was to expose students to the blue ocean strategy and make them understand the nature of competition in the market and how to deal with severe competition.  The Strategy  gives ideas and  guidelines  for  developing entrepreneurial skills and how to make sustainable and business profitable decisions.